Character animation, 2D, 3D or stop motion, as a discipline ask for artistic sensitivity and knowledge about cinematography, acting and storytelling. ...Nevertheless most of the animation course curriculums are about technique and technology. So very artistic sensitivities, more actors, musicians or dancers alike, find themselves stuck with technical limitations about animation craftwork, the tools rather than the final goal. Communicating and expressing, even with the director, we end focusing so much on the how to forget the what, playing the role of simple executors and not meaning exponents any more.

Singin’Flower ® proposes an “anti-industrial concept” where someone can raise her⁄his passion and develop competencies in a wider and more satisfying way, with that original goal of express her⁄himself, telling a story that needs to be told, the main impetus to undertake the animation profession.

We're a community, a collaborative production and an educational journey, a place where raise and develop stories, giving them the time to become true, even if not real.